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A Practitioner's Guide To Understanding Your Search Engine Results

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White Paper from PatientPop

According to a Pew Research Center survey, 72 percent of Internet users say they looked online for health information within the past year. And of those users, 77 percent of online health seekers say, "they began their last session at a search engine such as Google, Bing or Yahoo." The numbers are overwhelming and paint a clear picture -- search engines are an integral and necessary component to any healthcare provider's online success.